Sleep through the night again.
Noctura is an AI sleep coach that teaches CBT-I — the guideline-recommended, first-line approach for chronic insomnia.
No more sleep-hygiene bingo. No more 3 a.m. spirals. Just a clear, personalized path back to consistent sleep — and back to feeling like yourself.
Your first week is free. Then $199 one time — no subscription.
30-day money-back guarantee. If it doesn't help you sleep better, we'll refund you — no questions asked.
If you're exhausted from trying everything, you're not broken. Your sleep system just needs to be retrained.
What you leave behind
- Driving yourself crazy with sleep hygiene tips
- Relying on meds to get through the night
- Middle-of-the-night awakenings that wreck your day
- Inconsistent sleep that never feels predictable
What you step into
- A clear, structured plan tailored to your sleep
- Skills that keep working long after the program ends
- A coach that adapts as your sleep improves
- Waking up rested, steady, and like yourself again
Why CBT-I works
It doesn't manage insomnia. It retrains the system that causes it.
CBT-I is the most studied non-drug treatment for chronic insomnia. It works by changing the behaviors, thoughts, and body-clock patterns that keep poor sleep locked in place — so sleep becomes automatic again.
Sleep restriction
Temporarily align your time in bed with your actual sleep to rebuild a strong sleep drive, then expand it sustainably.
Stimulus control
Retrain your brain to see the bed as a cue for sleep, not a place for worry, planning, or scrolling.
Cognitive reframing
Challenge the thoughts that keep sleep anxiety alive — so your mind can settle instead of racing.
Arousal & worry work
Build a wind-down routine and on-the-night tools that lower the body's alert system before bed.
The proof
CBT-I isn't experimental. It's the gold standard.
Noctura teaches the same CBT-I techniques studied in the research below. These findings describe the approach, not Noctura's own outcomes.
Built by Y Combinator alumni and people who've lived with insomnia
Built by insomniacs
“I was a severe insomniac for years. I tried every sleep-hygiene list, every supplement, the meds — and then I tried CBT-I three separate times before it finally worked for me.
The method wasn't the problem. Getting it delivered properly, adapted to me, and stuck with week after week was.
And that's why I created Noctura.”
— Noctura's founder, Y Combinator alum and former chronic insomniac
How it works
A coach in your pocket, a plan that evolves with you.
Intake + sleep assessment
Answer a few questions about your sleep patterns and goals. The coach builds a personalized plan around your schedule.
Daily diary check-ins
Spend a minute logging your sleep each morning. The coach uses your data to spot patterns and adjust your plan in real time.
Adaptive sleep-window coaching
Week by week, the coach guides your sleep window, wind-down, and middle-of-the-night responses as your sleep stabilizes.
What CBT-I changes
What people commonly report after completing CBT-I.
These are the changes most frequently described in the published CBT-I literature and by people who complete a full CBT-I program.
Bedtime stops being something you dread
Instead of bracing for another bad night, people describe going to bed with a plan and far less anticipatory anxiety.
Night-time awakenings lose their grip
Waking up doesn't vanish overnight — but people report having a response that no longer makes the night worse.
Sleep becomes predictable again
As the sleep window stabilizes, people describe knowing roughly what to expect from a night rather than gambling on it.
Daytime comes back
More patience, steadier focus, and no longer planning life around being tired are among the most commonly described changes.
FAQ
Is Noctura therapy?
Noctura is an educational sleep-coaching program that teaches CBT-I techniques. It is not therapy, medical treatment, or a substitute for care from a licensed clinician. If you have a medical or mental health condition, please consult your healthcare provider.
Do I need to stop my sleep medication?
No. Whether and how to change any medication is a decision between you and your prescribing clinician. Noctura teaches behavioral skills that can complement medical care, but it does not advise you to start, stop, or change any medication.
How long does the program take?
Most people move through the core CBT-I skills over 6 to 8 weeks. The program is self-paced, and the coach continues to adapt your plan based on your daily check-ins.
What if I've already tried sleep hygiene and it didn't work?
Sleep hygiene alone is rarely enough for chronic insomnia. CBT-I goes deeper — it targets the behaviors, thoughts, and arousal patterns that keep insomnia going. That's why major sleep medicine guidelines recommend it as the first-line approach.
Can I use this if I have anxiety or depression?
Yes — and it's a very common combination. Insomnia, anxiety, and depression tend to reinforce each other, which is why CBT-I is designed to be used alongside existing mental health care rather than instead of it. Noctura is a sleep-coaching program, not treatment for anxiety or depression. Keep working with your clinician, and talk to them before making changes to your care.
What's the refund policy?
If it doesn't help you sleep better in 30 days, we'll refund you, no questions asked. Just reach out and we'll take care of it. Individual results vary.
How long do I have access?
You get access to the entire program. It's a one-time fee with no subscription — not a limited trial window.
Who should not use Noctura?
If you have symptoms of sleep apnea (loud snoring, gasping, severe daytime sleepiness), a seizure disorder, bipolar disorder, or another condition that affects sleep, talk to your clinician before starting any sleep program. Noctura is for adults with chronic insomnia and is not intended for children. If you are in crisis or having thoughts of harming yourself, contact your local emergency services or a crisis line right away.
Ready to sleep through the night again?
Leave your details and we'll get you set up personally. Your first week is free, and the full program is a one-time $199 after that — no subscription, no auto-renewal.
If it doesn't help you sleep better in 30 days, we'll refund you, no questions asked.
One-time fee. No subscription. Access to the entire program.